No matter what niche your website or blog is in, keeping your site up and running properly is vital to its success. The more time your website or blog is down and the more times that it goes down can mean that your site will slip down the search engine results pages or SERP’s for short.
Keeping your website or blog from dropping down the search results pages is very important for many reasons. One of those reasons is money! When your website or blog slips down the search engine’s results pages that will mean less traffic and the more traffic that you have coming to your site then the more money you will earn from your site.
One key factor to keep in mind when you are wanting your site to climb the search engine’s results pages or not wanting them to fall down the rankings is the Uptime of your site.
Many site owners don’t realize the many affects that site downtime has on the overall health of their site and how well it ranks in the search results pages on the search engine websites. Downtime for your website or blog can result in many negative things happening to your website or blog.
(Disclaimer: We may earn a commission from purchases made from some links.)
The major search engine websites like Google, Yahoo, Bing as well as many others figure a website or blog’s uptime into their search algorithms (The programming they use to figure out the search rankings/indexing for a website or blog). When these search engines send their search crawler’s, bots, spiders or whatever different names the different search engines use to call the programs that search a given site and they report back to the search engine that a particular website or blog is down then they see that as being something wrong with that particular site.
The more often that these indexing programs report that a site is down then less often will they return to that particular site because they think that website or blog might have programming issues, it might be down for a period of time or possibly that the site no longer exists. This is very bad for your site because those search engines will start lowering the rankings for your site because they don’t want to have a website or blog at the top of their search results pages.
One major downfall of having your site slip down the search index rankings is that your site will have less site visitors / site traffic. Less site visitors / site traffic means that less people will be potential money makers for you and your site. If you have an ecommerce website or blog that will mean less people will see the products or services that you are selling so you will have less overall purchases of your products or services.
If you have an informational or other type of website or blog that doesn’t sell a product or service directly but has affiliate, contextual or other type advertising then you will have less potential people seeing the ads that you have on your site so this will result in less earnings for you and your site.
There are many different reasons that a website or blog can be down but for whatever the reason your site goes down you will need to keep on top of this issue. Sometimes there are problems with your site’s programming and if this is the case then you will need to fix whatever the issue is as soon as possible to lessen the potentially bad results caused by this.
One reason that many websites or blogs go down is out of their owners control, and that is downtime caused by issues with the web hosting service that their site is hosted on. The reasons for this happening are too numerous to go over in this article but what you can do if you notice that your website or blog keeps going down is to call your web hosting company’s support and try to find out what the problem is and also to make them aware they you are having uptime issues. Many times a web host can narrow down the possible reasons for the downtime and hopefully get the issue resolved fast.
If your web hosting provider is having a lot of issues with uptime and / or service and support and they aren’t able to fix the matter in a timely fashion then perhaps it is time to start looking for a new web host. If you do decide to change web hosting providers, especially because of downtime make sure to do as much research as possible so that you can find a reliable web hosting company.
There are many web hosting review sites on the internet that you can find good useful information about many different web hosting service providers. Try looking for unbiased web hosting reviews and not just review sites that post up their recommendations based on income they may make as a result of using their sites. This way you can make an informed decision when you are choosing a new hosting service.
No matter what the problem is that is causing your website or blog to have too much downtime, you need to stay on top of the situation and get the problem resolved as soon as possible. Having less downtime for your site is just one thing that can help your website or blog reach the in its niche!
Good Luck and may your website or blog reach the Apex in its Niche!