I think it’s safe to say that anyone with a computer, tablet or smartphone that has internet access knows what a search engine is. Those are your go-to websites when you want to find some information quickly and easily without a lot of random web browsing.
I am sure that most people use one search engine or another quite regularly to find whatever it is they happen to be looking for at that time. What most people don’t realize is that there are many more search engines out there on the internet besides Google, Bing and Yahoo.
If you own your own website or blog then usually one of the top, if not the actual top way that people find and visit your site is through a search engine. Weather it’s Google, Bing or whatever search engine your visitor prefers, there is a big chance that the visitor found out about your website or blog by doing a search on a search engine website and your site came up as a result on that search engine. This is almost always the case as to how people find your website or blog so these search engines provide a very valuable resource to you and your site.
No matter what niche your site is in, the various search engines around the internet provide you with new and returning site visitors. Most people who own a website or blog know that these search engines are the life blood for most sites and a site owner needs to be completely aware of that fact. Many websites live and die by way of search engine traffic as well as the rankings in the search engine results pages.
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Most people know that whatever general information they might be looking for on the internet can usually be found on many different websites around the web. All you have to do is go to your favorite search engine like maybe Google or Bing and type in something and you will get a huge number of results back for the search term that you searched for.
I did a search for the term “Search Engines” on both Google and Bing and they returned 395,000,000 and 25,400,000 respectively (at the time of this post being updated). So as you can see there are multiple websites and/or web pages with information on search engines.
Knowing that there are so many results no matter what a person searches for (in most cases) you can understand why being at the top of those results pages means a website or blog will get many more site visitors than say a site that is many pages back in the same search results.
After all, when was the last time you went say 5 or 10 pages back in a Google search. Most people will in fact only look as far as the first or second page of a given search engine’s results. That is why it is important for your website or blog to be as close to the top of the search engine’s results pages as possible so that you will have many more people visit your site vs. your competitor’s site.
One thing you might be asking your self is how you are going to get your website or blog on the front page of a search engine’s results page for a term that you want to rank high for. Well, there are many things you can do to increase your rankings on any given search engine’s results pages. There are SEO (search engine optimization) techniques, producing high quality content, a website’s page load times and speed as well as many more that are too numerous to list right now.
Right now we are talking about search engines themselves so I will share a couple of things that can help your site’s pages get ranked sooner so that they can start their climb up the search results pages.
First, if you haven’t already then sign up for the webmaster tools programs that the major search engines offer. All you need is usually an email account with the particular search engine and you can use your same sign in information. There are many tools you will find in these programs to help your website or blog’s pages get indexed faster so that they will show up in the search results.
Second, if you haven’t submitted your sites individual pages or post URL’s (website addresses) then you will want to do that as soon as possible. This also helps those pages from your site get indexed and show up on the search results quicker. Now the search engines will probably crawl (visit, inspect and maybe rank) those pages by themselves but by you submitting them yourself helps to make sure that happens more sooner rather than later. Manually submitting your site’s pages to be crawled also helps insure that the search engine has the most up-to-date version of that page in its search index.
We hope that this article has perhaps helped you to get a better understanding as to how important a search engine’s results can be to the life and prosperity to your website or blog. The better your site ranks in the search engine’s result’s pages will mean a higher amount of site visitors and that is good for the life of your website.
May your website or blog reach the Apex in its Niche!