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Website Load Time and its Importance

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The load time of your website or blog is an important factor in the amount of success that it is able achieve, but it is a factor that many people simply overlook or they just don’t realize just how important it actually is. Do not underestimate the importance that website load times play in the success of your site or you will be missing out on a factor that is ever increasing in importance.

 

Website load times can impact many things and that cannot be emphasized enough. Things from better user experiences to search engine optimization (SEO) are affected by the times it takes for the web pages of your website or blog to load.

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In these modern times where pretty much everyone wants and expects things to be faster and faster, people expect any site that they visit to load quickly. If your site takes too long to load when someone is trying to see a page on your site then there is a good chance they will not wait and simply go to another site that has what they are looking for on it.

 

Studies have shown that almost half of the people that use the internet expect a website to load in 2 seconds or less. Studies have also shown that if a website or blog takes longer than 3 seconds to load you will lose about 40% of the people that are trying to visit that site.

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Unless you like losing some of the potential visitors to your website or blog then you need to take your website load times very seriously. If you don’t then people may just leave your site never to return again and go and visit a competitor’s website or blog.

 

Another thing that website load times will have an impact on is the search engine optimization and the consequent rankings of your site in the search engine result’s pages (SERP’s) of the search engine sites like Google, Bing and some others.

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Google stated a while back that the website load time for websites has become a ranking factor in their search engine web page indexing algorithms and the amount that load times affect their rankings will continue to grow over time into the future.

 

Right now website load times will more than likely not have a very big impact on the rankings of your site but even if you were to see a very slight increase in your rankings it may mean the difference of moving up a few spots in the SERP’s and getting ahead of a competitor and getting more people come to your site that you would not have gotten if you had not gotten those increases in rankings.

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Given the SEO impact and the potential gain or loss of website traffic, your website load time can also affect other things indirectly as a result from this. The earnings that you make or could potentially make from the sales or earnings from products, services, affiliate or other advertising as well as other monetization methods could be negatively impacted as a result of a slower site.

 

As you should now be able to understand, website load times can affect many different and important things that can help to determine how much success a website or blog is able to achieve. To think that something so seemingly small such as a few seconds in time could greatly affect a site might be hard to comprehend for some people but do not take this important factor lightly or you will surely regret it!

 

Good Luck and may your website or blog reach the Apex in its Niche!


If you would like to test the website load time for your site or any website then you can use these helpful tools to do it:

Google PageSpeed Insights
Pingdom Website Speed Test
GTmetrix



 

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